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REPUBLIC ACT No. 9593

otherwise known as

Tourism Act of 2009

and

Its Implementing

Rules and Regulations

 

CHAPTER III

TOURISM PROMOTIONS

Subchapter III-A.

Tourism Promotions Board

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SECTION 45. Tourism Promotions Board. – Under the supervision of the Secretary and attached to the Department for purposes of program and policy coordination shall be a body corporate known as the Tourism Promotions Board (TPB). The TPB shall formulate and implement an integrated domestic and international promotions and marketing program for the Department.

 

SECTION 46. Mandate. – The TPB shall be responsible for marketing and promoting the Philippines domestically and internationally as a major global tourism destination, highlighting the uniqueness and assisting the development of its tourism products and services, with the end in view of increasing tourist arrivals and tourism investment. Specifically, it shall market the Philippines as a major convention destination in Asia. To this end, it shall take charge of attracting, promoting, facilitating, and servicing large-scale events, international fairs and conventions, congresses, sports competitions, expositions and the like. It shall likewise ensure the regular advertisement abroad of the country’s major tourism destinations and other tourism products, not limited to TEZs. It may also provide incentives to travel agencies abroad which are able to draw tourists and tourism investments to the country.

 

The PTPB is responsible for:

  • Marketing and promoting the Philippines domestically and internationally as a major global tourism destination, highlighting the uniqueness and assisting the development of its tourism products and services, with the end in view of increasing tourist arrivals and tourism investments;
  • Marketing the Philippines as a major Meetings, Incentives, Conventions and Exhibitions (MICE) destination;
  • Attracting, promoting, facilitating and servicing large scale events, international fairs and conventions, congresses, sports competitions, expositions and the like;
  • Ensuring the regular local and international advertisement of the country’s major tourism destinations and other tourism, including Tourism Enterprise Zones (TEZ); and
  • Providing incentives to travel agencies, tour operators, wholesalers and investors abroad capable of drawing a sizeable number of tourists and tourism investments to the country.