Tourism has truly emerged as one of the Philippines’ “feel-good” industries as it continues to have a significant impact on both the public and private sectors. The big impact of Meetings, Incentives, Conferences, Exhibitions / Events (MICE) on the country’s over-all tourism industry is noteworthy. Taking charge of facilitating MICE events, the Department of Tourism (DOT) and Tourism Promotions Board (TPB) have had its fair share of cooperating and working with industry partners.
With major events organized this 2017, international and local MICE organizers and delegates are discovering the capability of the country to host large-scale events and conferences.
The country has established Manila, Cebu and Davao as key MICE destinations. These places offer not only the best of tourism products and services with vast opportunities for business, but also have consistently growing local economies which have attracted investors to build hotel and meeting facilities.
Manila is known to have pioneered Asia’s MICE industry with the establishment of the Philippine International Convention Center (PICC), setting the trend for neighboring countries to build their own. The SMX Convention Center is also another world-class facility for international exhibitions, local trade events, conventions and corporate functions. Its proximity to the SM Mall of Asia integrates business with recreation, shopping and entertainment. The World Trade Center (WTC) is also a perfect and convenient place for conventions and exhibitions. Manila takes center stage with a distinct combination of character, professionalism, history and style with an array of tourist spots and recreational activities.
Contrary to the agile lifestyle the metro offers, Cebu is a favorite getaway destination for those seeking a co-existence of casual function and exciting leisure. Today, the island has one of the fastest growing economies in the country. Far from being just a leisure destination, Cebu is now one of the prime destinations for MICE with its improved facilities, the presence of an international airport, chained-brand hotels and convention halls of international standards. Cebu is acknowledged as a fully-equipped MICE destination with Marco Polo Plaza Cebu, Radisson Blu Cebu, Shangri-La‘s Mactan Resort & Spa and the upcoming SMX Convention Center onboard.
The dynamic economy, human resources, infrastructure, favorable business environment, responsive local government and high quality of life in Davao City makes it a sought-after destination for leisure, trade, investment and MICE. It has a wide range of accommodations, resort properties, meeting facilities, shopping malls, restaurants and health and wellness centers that define modern living in a safe and green environment. Most importantly, with the convenience provided by the SMX Convention Center Davao and Marco Polo Hotel Davao, the province has become a preferred destination for meetings, conferences and corporate events in South Philippines.
A city that is expected to boom for MICE is Iloilo. In the last two decades, Iloilo has silently achieved progress. It has built new roads, multiple spaces for commerce and a modern airport which services regional travelers. With the establishment of the Iloilo Convention Center (ICC) in 2015, the expected growth of the MICE industry in the city will further support tourism, transport and manufacturing industries.
The Philippines’ beaches, distinctive rock formations and stalactites, underground caves and rivers, exuberant festivals, friendly people and 7,641 islands highlight the very best of the country’s offerings for MICE and beyond. Truly, the Philippines is positioned on the crossroads of international trade and commerce in the Asia Pacific region.