WTM 2024 provided a premier platform for the Philippines to present its diverse tourism offerings and connect with global industry leaders. Led by DOT Secretary Christina Garcia Frasco and TPB Chief Operating Officer Maria Margarita Montemayor Nograles, the Philippine delegation highlighted award-winning destinations and cultural experiences, reinforcing the ‘Love the Philippines’ campaign.
Tourism Secretary Christina Garcia Frasco with the contingent from the Aklan Provincial Government
Engaging Global Media and Industry Leaders
The Philippine Pavilion and its interactive booth activations attracted attention from major media outlets during the three-day event, effectively amplifying the Philippines’ visibility on the international stage. Engaging activities like the Paoay Church photo booth, traditional hair threading, and Filipino snack tastings allowed visitors to experience the warmth of Filipino culture and hospitality firsthand, enhancing their appreciation for the country’s unique offerings.
Performers in traditional Filipino attire celebrate cultural pride and the rich heritage of the Philippines alongside TPB Chief Operating Officer Maria Margarita Montemayor Nograles and Harry Theoharis, Greece’s Member of Parliament and former Tourism Minister
COO Nograles expressed her pride in the delegation’s accomplishments, “WTM 2024 allowed us to showcase the Philippines’ wealth of cultural, natural, and adventure experiences. Our team is deeply honored to represent the Philippines on this global platform and to bring to life the essence of Filipino warmth, creativity, and resilience.”
Cultural performers and models at WTM 2024 bring Philippine culture to life by donning traditional Filipiniana attire
With the United Kingdom as one of the Philippines’ top source markets, WTM 2024 provided a key platform to strengthen ties with the European travel community. The Philippines’ sustained presence aligns with trends in the UK outbound travel market, projected to reach USD 90.46 billion in 2024, with travelers increasingly seeking destinations that offer value, natural beauty, and authentic experiences. The delegation’s efforts focused on attracting travelers while fostering meaningful partnerships and investment opportunities, paving the way for sustainable tourism growth.
The Philippines’ success at WTM 2024 highlights its commitment to sustainable, community-driven tourism and its vision of becoming Asia’s leading travel destination, offering each visitor an authentic experience of the country’s rich cultural heritage and natural beauty.
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Reference:
Maria Nedalin L. Miranda
Acting Division Chief, Media Relations and Communications Division
[email protected]
