The Philippine Pavilion at the Expo 2025 Osaka
Photo credit: Carlo Calma Consultancy and Masaki Komatsu
Just days before World Expo 2025 Osaka opens its doors to the public, the Philippines gave the world a preview of its cultural showcase at the global stage. On 09 April 2025, the Philippine Organizing Committee (POC), through the Tourism Promotions Board (TPB), hosted an exclusive media preview of the much-anticipated “Woven” Pavilion that earned glowing feedback among international press and the Japanese public.
Themed “Nature, Culture, and Community: Woven Together for a Better Future,” the Philippine Pavilion is a multisensory experience that blends heritage and innovation. This fusion of elements has earned early reviews describing it as one of the most inspired, soulful, and innovative exhibits at the Expo.
TPB COO Nograles led a media briefing in Osaka, Kansai, Japan, to provide an overview of the Philippine Pavilion for Expo 2025 Osaka
“The response from the international media has been overwhelmingly positive,” said TPB Chief Operating Officer and POC Secretary General Maria Margarita Montemayor Nograles. “It is deeply encouraging to see how warmly the world is receiving our Pavilion. Every woven panel, every performance, and every flavor is part of the continuing narrative of the Filipino people. In a world driven by innovation, we’re here to show that tradition still matters—that human connection and cultural memory can shape a more inclusive, meaningful future.”
The spirit of the Filipino on the world stage
Photo credit: Carlo Calma Consultancy and Masaki Komatsu/em>
The Philippine Pavilion goes beyond architecture—it is a living, breathing expression of Filipino identity. With over 200 woven panels created by artisans from across the archipelago, a first-ever live performance façade, and immersive digital installations, “Woven” highlights the country’s artistic excellence and creative resilience.
From a film-inspired anime façade honoring Japan to a groundbreaking AI-powered installation called “Dancing with Nature,” every part of the Pavilion draws guests into a celebration of Filipino culture and environmental consciousness. Daily performances by the Cultural Center of the Philippines and handwoven artworks representing the country’s 18 regions offer visitors an engaging cultural encounter.
Bringing Filipino warmth to the world
The Pavilion also showcases Filipino creativity and hospitality through distinct experiential zones. Guests can shop for artisanal crafts at the Habi Gift Shop, enjoy traditional wellness practices at the Hilot Wellness Space, or savor Filipino flavors at the Hain Takeout Counter with dishes like Adobong Manok sa Gata and Halo-Halo.
Adding a playful touch is Kokoro-chan, the Pavilion’s official mascot inspired by the Philippine tarsier. Designed in collaboration with the Tarsier Foundation, Kokoro-chan is emblematic of the country’s appreciation for biodiversity and storytelling.
Celebrating friendship and shared futures
As Expo 2025 Osaka sets the stage for the upcoming 70th anniversary of Philippines-Japan diplomatic relations in 2026, the Pavilion also serves as a heartfelt tribute to the enduring friendship between the two nations.
“The Pavilion is a showcase of our culture and a heartfelt expression of friendship, respect, and shared aspirations with our Japanese partners. We are proud to stand with Japan in advancing the goals of sustainability and innovation,” said Philippine Ambassador to Japan Mylene Garcia-Albano. “Through this platform, we invite the world to witness how our bilateral ties continue to grow stronger through art, dialogue, and collaboration.”
From Osaka to the Philippines—and beyond
To ensure that the stories shared in Osaka continue to inspire future generations, the Pavilion’s woven artworks and select components will find a new home in the National Museum after the Expo.
“The Philippine Pavilion is our invitation for the world to connect with the heart and soul of the Filipino people and to discover the many reasons to Love the Philippines,” said Department of Tourism Secretary Christina Garcia Frasco. “We hope to inspire travelers to explore our 7,641 islands, experience the depth of our culture, marvel at the excellence of Filipino creativity, and be moved by the stories of triumph and resilience of our communities. By blending the use of traditional weaving methods with innovation and technology in highlighting the diversity of our Regions and the identity of our peoples, we are bringing our message of sustainable tourism development to the fore, where tourists are introduced to meaningful experiences while our local communities benefit with sustained livelihood and employment.”
With its thoughtful design, emotional resonance, and commitment to sustainability, the Philippine Pavilion at Expo 2025 Osaka is a must-visit destination for those seeking a meaningful, moving, and truly unforgettable nod to the story of Filipinos.
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ABOUT TPB
The Tourism Promotions Board (TPB) Philippines aims to market and promote the Philippines domestically and internationally as a world-class tourism and MICE destination. As an attached agency of the Philippine Department of Tourism, TPB develops strategic partnerships with private and public stakeholders to deliver unique high-value experiences for visitors, significantly contributing to increased arrivals, receipts, and investments in the country. For more information, please visit www.tpb.gov.ph.
Reference:
Maria Nedalin L. Miranda
Acting Division Chief
Media Relations and Communications Division
[email protected]
