The Philippine delegation promoted the country’s tourism products across four key cities in India
The Tourism Promotions Board (TPB) Philippines successfully amplified the country’s presence in India with the conclusion of its multi-city Philippine Roadshow held from February 3 to 7. Thirteen companies comprised the Philippine delegation which participated in the series of promotional events, generating PHP 81,350,900.00 in partial sales leads. More sales leads are forecasted to come in from the Philippine delegation over the next few days.
The roadshow kicked off on February 3 in Mumbai, India’s financial and commercial hub and its most populous city. The roadshow continued on February 4 in Delhi, the capital of the Republic and the second-most populous city in the country. His Excellency Josel Ignacio, the Philippine Ambassador to India, along with Third Secretary and Vice Consul Melissa Anne Telan and Consular Assistant Rachelle Yumo, attended the event to show their support for Philippine tourism.
H.E. Ignacio emphasized the growing importance of the Indian market, stating that “This is certainly the case with the Philippine government and tourism sector, which now specifically recognize Indian outbound tourists as the world’s soon-to-be, if not already, the fifth-largest outbound group as a major market and priority market for Philippine tourism.” The Ambassador also reaffirmed the country’s commitment to expanding tourism ties with India, emphasizing the ongoing efforts to improve air connectivity and streamline visa processes to encourage more Indian tourists to visit the Philippines.
The roadshow continued on February 6 in Chennai, the capital city of Tamil Nadu and a key outbound travel market in India. Then, the roadshow culminated on February 7 in Bangalore, India’s third-most populous city and one of the fastest-growing global metropolises. With its rapid development, Bangalore represents a critical market for outbound travel.
Numerous tourism stakeholders from India showed their interest to visit and discover more about Philippine destinations
TPB Chief Operating Officer Maria Margarita Montemayor Nograles highlighted the significance of this initiative, stating, “This year’s Philippine Roadshow in India emphasized the strong interest of Indian travelers in the Philippines. With each engagement, we strengthened connections between Indian and Philippine tourism stakeholders, paving the way for a more dynamic tourism exchange between our nations. We are confident that this momentum will translate into more Indian travelers choosing the Philippines for leisure, adventure, and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel in the years ahead.”
Indian travel professionals expressed enthusiasm in promoting the Philippines as a top destination for both leisure and business travel. Additionally, the roadshow allowed Philippine tourism stakeholders to understand the interests of the Indian market. During the business-to-business sessions, the market showed their desire to explore top destinations in the Philippines, particularly Manila and its environs, Cebu, Bohol, Boracay, and Palawan.
Moreover, Indian tourism operators actively requested details regarding the Philippines’ diverse product offerings. Visitors displayed a strong preference for the nation’s renowned beaches and urban shopping experiences. The Philippine delegation observed substantial demand from specific segments, with numerous inquiries regarding family holidays and romantic getaways. Beyond leisure travel, considerable interest was also shown in hosting Meetings, Incentive Travel, Conventions, and Exhibitions (MICE), underscoring the Philippines’ significant potential as a MICE destination.
The Philippine Roadshow not only reinforced business partnerships but also laid the groundwork for sustained growth in Indian tourist arrivals. With strengthened business relationships, improved connectivity, and increasing enthusiasm for the country’s offerings, the Philippines continues to position itself as a top destination for Indian travelers.
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ABOUT TPB
The Tourism Promotions Board (TPB) Philippines aims to market and promote the Philippines domestically and internationally as a world-class tourism and MICE destination. As an attached agency of the Philippine Department of Tourism, TPB develops strategic partnerships with private and public stakeholders to deliver unique high-value experiences for visitors, significantly contributing to increased arrivals, receipts, and investments in the country. For more information, please visit www.tpb.gov.ph.
Reference:
Maria Nedalin L. Miranda
Acting Division Chief
Media Relations and Communications Division
[email protected]
